To honor and celebrate women who have excelled in their respective fields.
To recognize, motivate and empower UAE professional and Business Women.
To identify and publicize UAE women achievements and contribution to the economic and welfare of the UAE community.
To record the significant role played by women in the achievement of UAE leadership vision and the country’s strategic priorities in sustainability and continued progress.
To establish a healthy competition among successful women in business and professional fields.
Elevate profile of the winners through prestigious recognition.
Opportunity to Promote & highlight business.
Add value to the economy of UAE through individual contribution.
Improve performance of the applicant through personal feedback.
Enhance career growth prospects.
Opportunity to assess one's skills & achievements against the specific criteria.
Opportunity for Networking.
Opportunity to express oneself through innovative ideas.